Uniform Strategy
An Outfit that Stands Out from the Crowd
Uniform is a female-founded brand strategy firm based out of Minneapolis. The founders, Hilary and Laura, came to us with a specific brief: to create a brand identity based on the idea of ‘Playful Intelligence’. For them, this means accessible yet unexpected, intellectual but approachable, and challenging yet engaging.
Uniform is a female-founded brand strategy firm based out of Minneapolis. The founders, Hilary and Laura, came to us with a specific brief: to create a brand identity based on the idea of ‘Playful Intelligence’. For them, this means accessible yet unexpected, intellectual but approachable, and challenging yet engaging.
uniformstrategy.com
Disciplines
Brand World
Web Design
Web Development
Motion Graphics
Brand World
Web Design
Web Development
Motion Graphics
Team
CJ Draper
Robert Medkeff
Chris von Burske
CJ Draper
Robert Medkeff
Chris von Burske
Partners
Laura Rubenstein 🧠
Hilary Lund 🧠
Laura Rubenstein 🧠
Hilary Lund 🧠
Designing a Strategy Business to be Anything but Expected
Check out small creative and strategy shops and you might find they have more in common than you think. There are many clever people hidden behind rather generic blanding and clever imagery. As the phrase goes: “A cobbler’s kids are the worst shod”. Which is where we came in.
The duo challenged us to make them stand out visually - “We don't want to feel like every other small strategy consultancy out there”. Channeling ‘Playful, Intellectual, Unexpected’, we got to work to create a design that takes its inspiration from familiar and nostalgic games that we all know and love: building blocks, scrabble, and word searches.
Uniform is an agency where imagination has no limits, and this needed to come across in the design. Its color palette, simple functionality, and visual cues were all selected based on those three words in the brief.
Check out small creative and strategy shops and you might find they have more in common than you think. There are many clever people hidden behind rather generic blanding and clever imagery. As the phrase goes: “A cobbler’s kids are the worst shod”. Which is where we came in.
The duo challenged us to make them stand out visually - “We don't want to feel like every other small strategy consultancy out there”. Channeling ‘Playful, Intellectual, Unexpected’, we got to work to create a design that takes its inspiration from familiar and nostalgic games that we all know and love: building blocks, scrabble, and word searches.
Uniform is an agency where imagination has no limits, and this needed to come across in the design. Its color palette, simple functionality, and visual cues were all selected based on those three words in the brief.
Straight-talking but Never Dull
Uniform’s counsel to clients is genuine, down-to-earth, and clear. None of this means, for one second, that they are dull.
We delivered a confident and playful identity that references classic design with a modern twist. A variable and vibrant wordmark that provides flexibility for the environment it's being used in (the shape can be adjusted accordingly) and a clear uniform gridded system that speaks their name. All this means that the design is universally understood, instantly recognizable, and highly adaptable for new formats. Like the agency, it can go wherever the brief takes them.
Uniform’s counsel to clients is genuine, down-to-earth, and clear. None of this means, for one second, that they are dull.
We delivered a confident and playful identity that references classic design with a modern twist. A variable and vibrant wordmark that provides flexibility for the environment it's being used in (the shape can be adjusted accordingly) and a clear uniform gridded system that speaks their name. All this means that the design is universally understood, instantly recognizable, and highly adaptable for new formats. Like the agency, it can go wherever the brief takes them.
