We are Super Okay

We Are
Positively Alright
Olemme Erittäin
Nous Allons
Super Comme ci comme ça
Nosotros Estamos
Súper Bueno

We are a decentralized team of creatives, strategists and thinkers who love building brands and solving business problems with creativity

Our Values


At the heart of a great partnership and a great brand is honesty. And with that comes trust in each other and from our consumer.


Good ideas always rise to the top and good ideas come from understanding the problem from every angle. We need everyone at the table.


There are a lot of things we could all be doing, we are here by choice and for that we are all lucky. We are here to make great work and have fun doing it.


Inquisitiveness is critical to understanding and solving problems. It’s the gateway to creative breakthroughs and it’s the fuel that drives our best thinking.


We’re committed to creating a positive impact in the world by building brands that have real value and commitment to connect and sustain our world.

Our Expertise
︎︎︎ Brand Strategy
︎︎︎ Competitive Analysis
︎︎︎ Market Research
︎︎︎ Product Strategy
︎︎︎ Brand Architecture
︎︎︎ Naming
︎︎︎ Brand Design
︎︎︎ Brand World / Visual Id.
︎︎︎ Packaging
︎︎︎ Art Direction
︎︎︎ Web Design
︎︎︎ E-commerce
In Partnership   
︎︎︎ Illustration
︎︎︎ Photography
︎︎︎ Motion / Video
︎︎︎ Animation
︎︎︎ Interiors / Retail

Who We Are

Anthony Cappetta

Partner—Creative Director

With over ten years of experience in industries ranging from fashion to healthcare and CPG. Anthony has a passion for creating visceral and niche brands that can transcend culture and expected demographics. The unexpected and the nuance of visual language are a brand's greatest tools besides the products themselves.

From boutique hotels to cannabis, Anthony’s network of returning entrepreneurial clients keep coming back for more.

Partner—Managing Director

A passionate believer in the power of creativity to drive growth, Rob has spent the last 15 years brokering creative partnerships & marketing solutions for a huge range of clients across CPG, finance, music, advertising, media & technology. He forges deep relationships with clients, getting to know their business challenges and responds with unique, meaningful solutions that drive results.

Sitting at the intersection between creative & strategic thinker, he started his career in London before relocating to New York in 2015.

Katie Jagla

Director of Clients

From ski slopes to wine cellars and everything in-between. Katie is a proud fourth-generation Portlander with a zest for travel, good food, and human connection.

With a decade of experience shaping brands big and small, Katie helps to spark meaningful consumer connections through creative storytelling and big-picture thinking. Specializing in relationship building, business development, creative and business strategy, industry trends, and forecasting--all rooted in her deep knowledge of hospitality and consumer packaged goods.

Want to work together?

Contact Us

© 2024 Super Okay LLC
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